The most important part of a successful mobile oil change business is marketing and production. First, you must get the customer, second, you must stay efficient so you can turn a profit. If you fail in either one of these aspects you are doomed. Those companies that market best have the most customers and those companies that are most efficient will have repeat business because they were able to serve all those customers happily.
Which comes first; The Chicken or the Egg?
So, you ask which is most important marketing or production? Well, they are both important. You see, each mobile oil change customer only really needs their oil changed every 5,000 miles and that could be 3-5 months. So, you have to chase the customers and get them to remember you once you serve them. This means great service and excellent production and efficiency. If you show up late due to whatever reason, they will not remember the oil change experience and anything to write home about.
Meanwhile your competition has 5-months or more to get inside their heads or send them some ridiculously low coupon offer to steal them away from you. So, you must have great marketing to turn out boat loads of customers to keep you busy and then you must serve all those customers in a most expedient manner.
How can I improve Productivity?
The easiest way to improve productivity in a mobile service business is to get routing software and GPS for your units. Next, you must carefully layout your work truck so that everything is in the best place for maximum efficiency with the least amount of wasted time. I hope you will consider these philosophical business thoughts in your mobile oil change business.